Cubatabaco

Branding / Anniversary Campaign
About the client
Cubatabaco originally owned the cigar brands and was responsible for the production and sale of cigars. In 1966, the company was renamed Empresa Exportadora del Tabaco. In 1994, sales became the responsibility of a new company called Habanos SA. In 2001, manufacturing became the responsibility of a new company called Tabacuba. Cubatabaco is currently the owner of the Cuban cigar brands.
Need
The company in search of a fresh image, while remaining classic. Brand project with an anniversary brand positioning campaign, to review its history.
About the Proyect
Apr 2014 - Mar 2015
Brand made from the evolutionary redesign of the Cubatabaco brand. To update it, chapters referring to the treatment of the brand in the digital environment were added, the institutional color range was expanded and applications for daily use in the company were added.

The anniversary campaign establishes a visual parallelism between the stages of the company and the processes that tobacco goes through. A monolithic brand was built for the campaign as a seal or ring to function in the different applications, where it is accompanied by kinetic graphic complements corresponding to each moment of the tobacco manufacturing process.

Amarca

Branding / Product Designer
About the proyect
A project created from scratch and that is now more than three years old. A unique, typographic brand that represents the boost it gives to entrepreneurs with their ideas. With young people as the main asset and catalyst for change.
Need
Advertising agency, of which I am the founder, whose need was to have a face and start selling its product. A brand that works over time and is linked to its main value: passion for brands

Acacia

Branding
About the proyect
La Acacia Gallery. Cuban Art Gallery that is responsible for marketing the artistic work of the most outstanding Cuban creators of all time. In its rooms there are samples of antiques and masterpieces of Cuban art.
Need
A new image, redesign for a positioned gallery. Provide freshness without getting rid of its legacy.

MiCo

Branding
About the proyect
Mindfulness Connections is a newly founded clinic in Miami, whose function is to treat children with autism. Its brand was made from the representation of a drop of water, a symbol of mindfulness, alluding to its main function. It was necessary to create an acronym (MiCo) to achieve simplicity, since its name is very long.
Need
They were looking for a new image that would allow them to differentiate themselves from the rest of the clinics, considering that their main value is mindfulness.

Impexport

Branding / Social Media services
About the proyect
Cuban importing company with strong economic partners that provides a complete and quality service. It transmits security and trust, through its alliances it allows providing an alternative for the import of inputs and the export of services on the island.
Need
Create a new brand that transmits security whose mission is to import and export in the Cuban market.
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